INFO

Kyle Outlaw is a designer, entrepreneur, and investor. In 2023, he founded Subatomik, an online indie bookstore expanding minds for geeks, mystics, and cypherpunks. Previously, as SVP Executive Experience Director at Publicis Groupe, he led UX redesigns for Mercedes-Benz in the US and Canada—securing a #1 JD Power ranking. Earlier roles included VP Creative Group Director at Razorfish, launching e-commerce for Motorola and UNIQLO, and Interaction Design Director at R/GA for Nike and Converse. A global speaker at SXSW, IXDA, UXPA, OMMA, and Internet Freedom Festival, Kyle holds a Master's from NYU's Interactive Telecommunication Program in mobile design, VR, and media theory. This site features UX projects from 2012–2022.