Working with Mercedes-Benz to showcase luxury and performance across the full line of models including luxury sedans, SUVs, coupes, roadsters, convertibles and more.

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Several years in the making, the Mercedes me app was an initiative proposed by our team and ultimately brought Mercedes-Benz into the era of the connected car. Whether using the iPhone or Android apps, the Apple Watch app, or a dedicated owner’s site on MBUSA.com, drivers can do everything from start their car to pay their bill to plan their next adventure. We were also successful in using Mercedes me as powerful source of revenue for the brand. View case study »

Just as Mercedes-Benz is a symbol for excellence in the passenger car segment, its vans are considered to be the standard for business customers. Mercedes-Benz entered the commercial vans segment in 2001 with the Sprinter, Metris and Freightliner brands. Mercedes-Benz captured 7% market share in a market dominated by Ford (50%), Chevy (24%), and Nissan (9%). Vans is one of the fastest growing divisions at Daimler by revenue, volume and profit.

We pitched and won the business in December 2015, and our digital program offered everything from site development to social media to custom upfit tools and fleet management systems. View case study »

The name Smart derives from the cooperation of the Swiss company Swatch with Mercedes-Benz: "Swatch Mercedes ART". A sub-brand in the Mercedes-Benz portfolio, smart occupies a unique position in the marketplace. They have a very niche market, and they’re currently transitioning to an all-electric offering, but the mission remains the same: create a brand that is fresh, fun, and more relevant than ever. The Smart brand ceased operations in the U.S.in 2019. View case study »

In addition to a full brand reboot and a wholesale redesign of their digital commerce site, we were tasked by Google to create MotoMaker, a web-based application that enabled unique customization options, with the phone assembled to order at a facility in Fort Worth, Texas. Customers could share their designs on social media and in a design gallery on Motorola.com. Google gave everyone on the team their own custom phones. I have owned several Android phones over the years, and the Moto X has been the best one by far. https://kyleoutlaw.io/projects/mercedes-benz-slem7-w5wwg-d4y7k-zplgz-n29rk

With more than 30,000 employees and $9.66B in sales, UNIQLO is Japan's leading clothing retail chain in both sales and profits. The brand is well-known and beloved in many countries worldwide, but has struggled to replicate this dominance in the US market. In the midst of this low awareness, we were hired in the spring of 2012 to launch UNIQLO.com, the brand’s first stateside commerce storefront. Competing against several of the top digital agencies, we pitched and were awarded the business. Since working on this project, I remain a die-hard UNIQLO fan and continue to buy their clothing. https://kyleoutlaw.io/projects/mercedes-benz-slem7-w5wwg-d4y7k-zplgz-xe2jk-fxned

The First Graphic Novel Made for Social Media.

We conceived the first AXE campaign that not only engaged its consumers, but was created with them.  We also embraced a genre that has fueled fantasies for decades, and then reinvented it for a generation raised on the real-time Web. View case study >

Redesign for Converse’s e-commerce experience. View case study

Product design concepts for question-and-answer service where sports-related questions are asked by customers and athletes-in-training and answered by the pros. Deliverables included site maps, features lists, task flow diagrams, and wireframes for desktop and mobile experiences. View case study »

IOS app for Ralph Lauren’s Rugby collection. View case study »