MOTOROLA
Agency: Digitas Client: Motorola Role: Experience Director
In addition to a full brand reboot and a wholesale redesign of their digital commerce site, we were tasked by Motorola to create MotoMaker, a web-based application that enables unique customization options, with the phone assembled to order at a facility in Fort Worth, Texas. Customers can pick from a handful of backplate colors, such as Turquoise or Royal Blue, along with accents around the camera lens and volume rocker and share their designs on social media and in a design gallery on Motorola.com.
“Easily the most impressive part of the Moto X package though is how users can customize it using Motorola’s MotoMaker web app.”
“The Moto Maker tool itself is beautifully designed and incredibly simple.”