UNIQLO

 

UNIQLO

Agency: Razorfish 

Client: UNIQLO 

Role: Experience Director

With more than 30,000 employees and $9.66B in sales, UNIQLO is Japan's leading clothing retail chain in both sales and profits. The brand is well-known and beloved in many countries worldwide, but has struggled to replicate this dominance in the US market. In the midst of this low awareness, we were hired in the spring of 2012 to launch UNIQLO.com, the brand’s first stateside commerce storefront. Our challenge was to deliver a digital flagship experience that immersed shoppers in the brand’s famous blend of utility and fun, while positing the site to achieve sales goals of $20MM within two years.

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Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.